Stories by Park Howell
9 Steps to Making Your Green Brand Sustainable and Relevant
How do you get people to sit up and pay attention to your eco-conscious pursuits? Are you finding it difficult to cut through the din of green marketing hype?
Ralph Nader: Green Agenda Must Be Articulated Better
The “New-thinking” leaders with a green agenda MUST do a better job articulating sustainability, so said Ralph Nader yesterday during the Valley Forward Livability Summit in Phoenix, Arizona.
Coexistence of Commerce and Ecology; Greenraising.com
The more green digging I do, the more incredible people, organizations, products and businesses I find who are changing the paradigm. So I will begin to feature them in this year-long series of posts: “How Commerce & Ecology Can Coexist.”
10 Favorite Green Gadgets From Core77 Design Competition
The second annual Greener Gadgets Design Competition was held on Saturday in New York, where designers submitted products in several categories.
Author Profile:
Park Howell
Website: http://parkandco.com
E-mail: park@parkandco.com
Profile: Park Howell runs a mid-sized ad agency in Phoenix, Az, that focuses on people, products, companies and services that make the world around us better.
For instance, his agency created the Water - Use It Wisely conservation campaign in 1999, which has grown to include more than 400 private and public partners throughout North America.
They also developed the Bring Back Blue campaign for the Maricopa County air quality department.
In Park's words: My affinity for the environment began when I was growing up in the Pacific Northwest as one of seven kids. My folks were avid campers, skiers, fishermen, hunters, and horsemen, and we often found all nine of us packed in the Town & Country station wagon headed off to some grand outdoor adventure.
I graduated from Washington State University with bachelors of art degrees in communications and music composition & theory.
I moved to Phoenix, Az in 1985 to begin my advertising career, where I met my wife Michele. We have three kids: a daughter studying interior design at San Diego State University; a son studying film at Chapman University in Orange, Ca, and our youngest is a freshman in high school.
One of the things that pained me when I moved to Arizona was watching the desert get bladed by rampant development. I launched my ad agency in 1995 with a vision of running a profitable, socially conscious company, with a particular emphasis on the environment and smart, sustainable growth.
My hobbies include song writing and trying to capture that true blues piano feel, skiing, hiking, camping, fishing, and the occasional dove and quail hunt.
We spend every spring break in Telluride, CO, are planning a family hike in April to Phantom Ranch in the Grand Canyon, and will be exploring the countryside in France in May for my wife's interior design business.
